Choosing the right brand agency can get a little overwhelming. There are a lot of different agencies out there all saying they’re the best, but the important part is choosing the one that is the best for you and your brand! Here is our little guide to help you figure out which agency is going to be the best fit for you and for what your brand needs.
The first step is to know what your brand needs. Do you need help gaining clarity and building the foundation of your brand (what it stands for, it’s personality, it’s culture, it’s feel…etc.) If that’s the case then you should choose a brand agency that focuses on building a strong brand identity.
Please for the love of all things rad, do not choose an agency that says they do this but then jumps right into what logo designs you like and what colors you have in mind! If they do that then they really aren’t focused on a solid brand identity! We have a full day intensive with our clients before we even get to “what logo design did you have in mind?” Because after we have that full day intensive we all know what logo design your brand needs!
It is not length of life, but depth of life.EMERSON
Never lose an opportunity of seeing anything beautiful, for beauty is God's handwriting.EMERSON
OUR CHIEF WANT IS SOMEONE WHO WILL INSPIRE US TO BE WHAT WE KNOW WE COULD BE.
Epic design requires heart. Choose an agency with soul.
Now if you already have a strong brand identity and you just need a brand refresh, a new website or brand content then the key is choosing a brand or design agency that fits your brand identity. Because brand agencies produce/create what they are. Here’s what I mean by this. There are agencies out there that pour their heart and soul into their work. They do what they do because they are passionate about it. They don’t create just for the pay check. That’s the kind of agency we recommend. One that creates passionately, fearlessly and designs with purpose. Not an agency that just turns and burns. Meaning they just pump out the work. Epic design requires heart. Choose an agency with soul.
Key takeaway… Don’t choose
a brand agency that sucks!
Because you don’t want
your brand to suck!
Over here at Mavrik we take it one step further. We believe in building brands that are legacy centered. Meaning from the very beginning of building a brand we keep the brand’s legacy in mind. The legacy gives us guidance, clarity and direction. It gives a brand a deeper meaning and purpose. This will be the heartbeat of the brand. What draws in the tribe and creates the movement. If you think we might be a fit for your brand, feel free to reach out to us. We’d love to hear about how you want to change the world!