What is a brand audit? A Brand Audit is an extensive and detailed assessment of your current brand. We focus in on the strengths of your brand presence. Then we evaluate the clarity of your brand’s vision, and last but not least we check to see that your brand is congruent across all platforms. If your brand is not performing like it should and hurting your growth as a business, a brand audit can help you understand exactly what changes need to be made.
That way you can take your brand from hindering your growth, to being epic and getting you ahead of all the competition.
We get fired up by helping define what your company stands for and the impact you want it to have. An epic brand is designed and built with purpose. We believe your vision connected with the right brand development gives you the platform to impact the world.
Build a better mousetrap and the world will beat a path to your door.EMERSON
In art, the hand can never execute anything higher than the heart can imagine.EMERSON
THE GREATEST GLORY IN LIVING LIES NOT IN NEVER FALLING, BUT IN RISING EVERY TIME WE FALL. EMERSON
If you’ve launched your idea to the world
and the world is just not responding
like you’d hoped…
Don’t worry, keep hope alive and do what we do… roll up your sleeves and get productive, insightful, and actionable feedback on your brand. This kind of professional help can make all the difference in the world. Having branding professionals do the evaluation, like us here at MAVRIK, will give you the insight you are hoping for.
of the MAVRIK
1. LOGO AUDIT
We help you discover what the attributes of your logo are communicating to your audience (and more importantly is it connecting you to your ideal customers/clients… we go deep on that in our brand audit sessions)
2. COLOR AUDIT
What are your colors communicating to your potential clients? This is a big deal, but often gets neglected in the process. So, we take the time to assess whether the colors of your brand are attracting or pushing away your ideal customers/clients.
3. FONT AUDIT
Think of your fonts as a part of the personality of your brand. After an assessment of your fonts, we help you gain insight as to how you want your brand to be perceived. That way the proper “personality adjustments” can be made, if needed.
4. MEDIA AUDIT
Each image and video that is displayed to the viewer tells a story and expresses a certain feel. If these in any way are not thought through and produced with authentic purpose and intent, the viewer is sent mixed signals which only cause them to go elsewhere. We do a thorough evaluation of your media and help you understand the story and feel that you are communicating to your viewers.
5. PERSONALITY AUDIT
Every brand has a personality. The personality can be “Fun and Free”, Bold or Strong, Adventurous, Straight Forward, etc. We help you make sure that the personality of your brand is attracting your ideal clients and customers.
6. LOOK & FEEL AUDIT
We take a deep dive and detail oriented inspection of your brand, where all your brand elements are reviewed while asking the question, “what does this communicate to potential clients?” The key is to make sure your messaging is crystal clear and that you’re ideal client is feeling what you’re wanting them to feel.
7. BRAND POSITIONING AUDIT
This is where we dig into what the other leaders in your industry are doing and we see how your brand handles the competition. If you have an epic brand then you don’t even need to worry about the competition, and that is the ultimate goal!
Building a solid foundation
for your brand will attract your tribe
and grow your business.
When a home being built, the foundation is laid first in order to keep what is built upright and firmly together, so that it will stand strong and weather the storms. Most likely you have experienced some of these storms for yourself after launching your brand and seeing that it is not just a creative endeavor, it is a heavy duty mission! The MAVRIK BRAND AUDIT allows you to know where you stand, how strong your foundation is and what needs attention so that you can have a brand that will be able to weather any kind of storm.
Feel free to reach out and schedule a brand audit with us. Even if you still have questions, let us know and we will be happy to answer them.