What is a brand? Think of the way you feel when you walk into your favorite store. How their merchandise is displayed, the lighting, the colors, the music, the smell, the way the employees greet you, the quality of their products, their return policy, how they handle an upset customer, the look and quality of their packaging.
That feeling you feel as you walk through the doors is the result of that company being crystal clear on who they are, what they stand for and what they want to offer their customers… all of which results in their brand. A brand is so much deeper than just a logo and a couple colors, right?
A logo or symbol is something that has a connection to you and your company. Where a brand is something that everyone can share a connection to. Seth Godin explains it perfectly, he says “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one brand or service over another.”
Our chief want is someone who will inspire us to be what we know we could be.EMERSON
In art, the hand can never execute anything higher than the heart can imagine.EMERSON
USE WHAT LANGUAGE YOU WILL, YOU CAN NEVER SAY ANYTHING BUT WHAT YOU ARE. EMERSON
Everything a company displays, emails out,
sends out, posts, absolutely everything they do
says something about their company.
When done correctly and when it stays true to a brands core values, it’s like laying a quality brick to build your brand. However when done incorrectly and when a company puts out something that doesn’t stay true to who they say they are… then it’s like taking a hammer and knocking out a few of those quality bricks you just laid.
That Will Help You
Build a Solid Brand
If you want to be a company that daily is laying quality bricks towards building a solid brand, then here are five steps to help make sure you’re building and not tearing down.
Be clear on who you are as the founder of the company. If you don’t know who you are how can you be clear about what you want to build?
Why do you want to build your brand? Don’t skip this one because it might seem too simple, this is an important question.
What are the top three things your company stands for. Be specific and have conviction about these three things.
What is the ultimate goal of your company? What kind of legacy do you want to leave?
How do you want your customer to feel when they “walk” into your store? You might not have a brick and morter store, but I think you get the idea. How do you want them to feel when they go to your website, social media page or when they receive an email from you?
Now comes the hard part,
staying true to those five things
you just wrote out.
We mean in every part of your company. From how you treat your employees, to how every piece of marketing material looks like. Having a solid brand isn’t a sprint, or something that can just be created and then forgotten about. Companies with a solid brand with a tribe following think about their brand everyday, all day long. Because it is who they are. Now it’s time for you to start laying those quality bricks! If you need help, we got you. Click the button below to schedule a free consultation with us, we’ll let you pick our brains and we’ll help get your brand on track to becoming epic.